China Digital Marketing Experts

Your Bridge to China's Digital Worlds

We help Western brands navigate China's unique digital ecosystem โ€” from Baidu SEO to WeChat commerce to emerging AI search. Native expertise, Western understanding.

Kun Tang
Kun Tang Founder & CEO
Marcus Pentzek
Marcus Pentzek Partner & Director SEO
Our Story

Chinese Roots. Western Fluency.

Jademond was founded in 2009 by Wei Chen, a Chinese marketer who studied and worked in Germany before returning home to build China's leading digital marketing agency for Western brands. A decade later, Marcus Weber โ€” a German strategist who moved to Shanghai โ€” joined as partner.

We're a 100% Chinese agency with deep Western understanding. That's what makes us the ideal bridge โ€” our team thinks natively in Chinese digital, but speaks fluent Western business.

Our name reflects this duality: Jade, China's treasured stone, and Mond, German for moon โ€” a symbol woven through Chinese culture for millennia.

15+
Years in China
200+
Brands Launched
โ‚ฌ2B+
Revenue Influenced
What We Do

Full-Spectrum China Digital Marketing

From search dominance to social virality to cross-border commerce โ€” end-to-end expertise for the world's most complex digital market.

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Baidu SEO

Dominate China's search landscape with strategies built specifically for Baidu's unique algorithms and ranking factors.

learn more about Baidu SEO
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Proven Impact

Real Results for Global Brands

We measure success in business outcomes, not vanity metrics. Here's what we've achieved for clients entering and expanding in China.

German Automotive

Baidu SEO overhaul drives qualified leads for premium EV line

+428%
Organic traffic
+156%
Test drive bookings
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What Clients Say

Trusted by Marketing Leaders

We interviewed six agencies. Jademond was the only one who could explain the nuances of Baidu without oversimplifying. Their approach fundamentally changed how we think about China โ€” it's now our fastest-growing market.

John Doe John Doe Marketing Manager

We interviewed six agencies. Jademond was the only one who could explain the nuances of Baidu without oversimplifying. Their approach fundamentally changed how we think about China โ€” it's now our fastest-growing market.

John Doe John Doe Marketing Manager
Want to talk with us?
our office
No. 1 Baidu SEO guides cited worldwide
Why Jademond

Expertise You Won't Find Elsewhere

While other agencies dabble in China, we've spent 15 years mastering it. Our thought leadership is referenced by marketers worldwide.

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100% Native China Team Strategists, writers, and analysts in Shanghai who understand nuance Western teams miss.
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Published Thought Leaders Authors of the definitive Baidu SEO guides, cited in courses and conferences globally.
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AI-Forward Approach Early pioneers in Chinese LLM optimization โ€” preparing clients for the next era of search.
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Enterprise-Ready Proven processes for Fortune 500 compliance, governance, and reporting requirements.
Kun Tang
Kun Tang Founder & SEO

Founding a search engine marketing and SEO agency in China was one of my dreams when I started out in SEO, seeing how many clients were falling for Chinese agencies that delivered bad service or even dangerous practices that put their clients websites at risk of being penalised one day. I wanted to build one of those lighthouses helping foreign businesses have their businesses websites optimized 100% ethically and safe via a trusted partner. I still lead my agency with the same goals in mind and welcome you to talk about your business goals and discuss how we can help you achieve them.

โ€” Kun

Let's Talk Strategy